Greggs, the UK bakery chain, is basically everywhere nowadays. What started out as one shop in the north east in the 1950s has grown to approximately 2500 stores across almost all of the UK. Most towns and cities have at least one; whilst Sowerby Bridge doesn’t have one, nearby Halifax has three. Even the New York Times wrote a gushing article about them earlier this year.
What’s less well known about are the smaller number of Greggs Outlets. These sell excess stock from other Greggs stores at a discount. And there’s one opposite the university where I work.
The Greggs Outlet in Bradford wasn’t always an outlet. Pre-pandemic, it was a regular Greggs, selling the full standard range including the vegan sausage rolls that seemed to boil Piers Morgan’s piss. But when shops could open again, it received new red branding and had the indoor seating area closed.
Inside, you can buy most of the things that you can normally buy in a regular Greggs, but not everything; it depends what has been left over elsewhere. Nor will it be quite so fresh; the sandwiches will have been made the previous day, for example. You also can’t get things like bacon sandwiches, although usually coffee is available to take away.
But it is much cheaper – typically everything is half price. Baguette sandwiches are around £1.60 each, and sweet treats are almost always under £1. Great for students on tight budgets at the university and nearby college, but also for those on low incomes.
Indeed, the reason why you may not have come across a Greggs Outlet is that they’re strategically located in areas of social deprivation. This includes some in its home territory around Newcastle, but also Bradford, Birmingham, Glasgow, Liverpool, Cardiff, Leicester, Leeds, Preston, Sheffield, Oldham, and some in London. Greggs is planning to have 50 outlets open by the end of next year, representing about 2% of its estate. Food that remains unsold then gets passed to charities, and Greggs claims to have distributed over 1000 tonnes of food in 2023.
Whilst I can afford to go to a regular Greggs, I appreciate having an outlet in easy reach. And it’s a good way of avoiding food waste. Schemes like Too Good To Go are great for smaller businesses to offload excess stock, but for larger chains like Greggs, making cheaper food available all day for those less likely to be able to afford it is welcome.
