Last week, I went to meet the Map Men at Waterstones in Leeds. They have a new book out, called This Way Up, which you can buy from Waterstones or Amazon (sponsored link).
The Map Men are Jay Foreman and Mark Cooper-Jones. They’re both stand-up comedians, and Mark used to be a geography teacher before going into comedy, hence the interest in maps. Jay, meanwhile, has long had a YouTube channel; I first came across his ‘Unfinished London‘ series many years ago. Mark and Jay started collaborating on their Map Men series way back in 2016, with a video about Bir Tawil:
The show started out primarily as a sketch show that happened to be mostly factual. This became an issue when Mark and Jay found out that teachers were using their videos in classes at school, and so newer episodes undergo rather more fact-checking before they’re published. In all, there’s been 34 episodes across four series, with each episode typically getting 3-4 million views. They’re good – they manage to be entertaining whilst also educational.
The Map Men Book
Every successful thing seems to result in a book nowadays, and so ‘This Way Up’ is their first book inspired by the show. It’s worth noting that it’s all new content – essentially, lots of the content in the book are things that are interesting, but would probably not make a good video. That also means that the book isn’t treading the same ground as the videos.
Here’s a couple of interesting points that I picked up from the book launch. Firstly, the first draft of the book was almost finished, when Mark and Jay realised that there was nothing about the UK in the book. So those chapters were some of the last to be added.
The second was about whether Yorkshire appears, seeing as the event was in Leeds. The answer is yes, but not a whole chapter. It comes up in a chapter about ITV regions, and how the area covered by Yorkshire Television included a lot of places which were emphatically not in Yorkshire, and didn’t cover many that actually were. For example, King’s Lynn, all the way down in Norfolk, picked up Yorkshire Television, but Scarborough, further up the coast and very much in Yorkshire, did not. The broadcast area also included the tiny county of Rutland, and thus merits a mention of Eric Idle’s sketch show Rutland Weekend Television.

Book launch
This Way Up was released last week, and so I attended one of the five launch events being held in various branches of Waterstones across the UK. Of those five, three sold out; this one in Leeds wasn’t quite a sell-out, but around 200 people gave up time on their Tuesday evening to see the Map Men speak. I turned up slightly late, thanks to Northern Rail, but managed to see almost all of their hour-long Q&A session.
Of course, the best thing about attending a book launch is the opportunity to meet the authors, which we did after the Q&A. So, I have a lovely photo of me with Mark and Jay, and my friend Philip Lickley, and a signed copy of the book. Incidentally, neither Phil nor I knew each other would be there ahead of time (despite me saying so on Facebook – curse you, algorithms!) and yet we ended up sat next to each other.
As I write this, I haven’t yet read the book, apart from the short passages that were read out at the event. I have, however, separately picked up the audiobook, which Mark and Jay narrate themselves, and will listen to it soon.







