It seems like everyone has an email newslettter nowadays. I used to have a simple form where you could sign up for posts by email, powered by Jetpack, long ago. Seeing as it’s the in-thing again, I’ve added an email newsletter sign-up box to the sidebar (if you’re viewing on a desktop) and also below each post.
If you sign up, you’ll get a weekly email on a Monday with that week’s new blog posts. It’s automated, and so there won’t be any additional content for newsletter subscribers. Of course, there’s still the good old RSS feed which has been available for over 22 years now. And you can follow this blog on the Fediverse using Mastodon:
Not ‘a Substack’ newsletter
It seems like the word ‘substack’ has already become genericised (as per this toot from @mathowie). To be clear, whilst this is an email newsletter, I will not be touching Substack. Just in case you’re not aware, Substack hosts a lot of nazis, and doesn’t seem to be particularly bothered by this. A few of the worst offenders have subsequently been kicked off, but there are still many horrible people making money there. I actively avoid subscribing to Substack newsletters where possible, and certainly won’t pay for them. As well as self-hosting with WordPress like I do, Buttondown, Medium and Ghost are good alternatives, and many have easy import processes.
MailPoet
I don’t use Jetpack anymore, so instead I’m using the free version of MailPoet. There are lots of email plugins for WordPress, and most seem to offer full customer relations management features and detailed analytics. I don’t want that – I just want something simple where you type in your email address, confirm your subscription, and get a simple automated weekly digest.
MailPoet does have a lot of bells and whistles, even in the free version, but it is possible to just do what I want it to do. You can also manage it entirely within WordPress and don’t need to sign up to a third party service. Whilst it recommends that you use a third party email sending system, I’m sticking with my own. Unless I end up with thousands of subscribers, in which case I’ll re-consider.