How to: hide Substack links on Bluesky

A screenshot of the anti-Substack labeler on Bluesky

Do you hate nazis? Do you want to boycott a platform that makes money from nazis? If your response to this is ‘sure, that’s why I use Bluesky instead of Twitter/X’, then you should also be boycotting Substack.

Substack has been tolerating far-right content since back when Twitter was still called Twitter. Indeed, there are some people, like a certain well-known transphobic former sitcom writer, who was only able to retain a platform on Substack after every other social media platform banned him. Of course, when Twitter became X and various other platforms changed their tune, he was straight back on them, but maybe if Substack had been less tolerant of abusive voices, he would have lost his platform altogether.

So, this is part of the reason why I never have used Substack, and probably never will. Besides, I have my own perfectly good blog here, and if you want to receive new blog posts by email each week, sign up here.

Using the Anti-Substack Labeler

I’ve posted about Bluesky labellers before – these add labels to Bluesky profiles and/or individual posts (skeets?), or allow you to hide them altogether. To hide Substack posts, here’s the labeller. Like all labellers, there are three modes:

  • Off – no changes
  • Show badge – all posts containing a Substack link have a warning label attached to them
  • Hide – all posts containing a Substack link simply won’t show in your standard Following feed

I personally have this set to ‘show badge’ but it depends how much you despise the hate-tolerant people in charge at Substack. ‘Hide’ works pretty well, and it even picks up a number of sites which have their own domain but use Substack as their backend.

But wait, I use Substack! What about me?

If you’re reading this because you yourself post on Substack and are worried that people will stop clicking through, then I can only advise that you consider moving your content to another platform. As I’ve mentioned above, Substack have tolerated some really awful content on their platform for years, so this is not a new development. Every time I see someone start a new Substack newsletter, I find it heartbreaking – especially from those who have quit Twitter/X for the same reason.

There are many Substack alternatives out there; Ghost seems to be a popular option and there’s an official migration guide. Which, notably, will also move your subscribers over, including paid subscribers. Other options include Beehiiv and Medium, or you could do what I do and self-host using something like WordPress.

Sign up to my newsletter

An AI generated image of a postal worker delivering an email newsletter into a mailbox.

It seems like everyone has an email newslettter nowadays. I used to have a simple form where you could sign up for posts by email, powered by Jetpack, long ago. Seeing as it’s the in-thing again, I’ve added an email newsletter sign-up box to the sidebar (if you’re viewing on a desktop) and also below each post.

If you sign up, you’ll get a weekly email on a Monday with that week’s new blog posts. It’s automated, and so there won’t be any additional content for newsletter subscribers. Of course, there’s still the good old RSS feed which has been available for over 22 years now. And you can follow this blog on the Fediverse using Mastodon:

Neil Turner
Neil Turner
1,152 posts
5 followers

Not ‘a Substack’ newsletter

It seems like the word ‘substack’ has already become genericised (as per this toot from @mathowie). To be clear, whilst this is an email newsletter, I will not be touching Substack. Just in case you’re not aware, Substack hosts a lot of nazis, and doesn’t seem to be particularly bothered by this. A few of the worst offenders have subsequently been kicked off, but there are still many horrible people making money there. I actively avoid subscribing to Substack newsletters where possible, and certainly won’t pay for them. As well as self-hosting with WordPress like I do, Buttondown, Medium and Ghost are good alternatives, and many have easy import processes.

MailPoet

I don’t use Jetpack anymore, so instead I’m using the free version of MailPoet. There are lots of email plugins for WordPress, and most seem to offer full customer relations management features and detailed analytics. I don’t want that – I just want something simple where you type in your email address, confirm your subscription, and get a simple automated weekly digest.

MailPoet does have a lot of bells and whistles, even in the free version, but it is possible to just do what I want it to do. You can also manage it entirely within WordPress and don’t need to sign up to a third party service. Whilst it recommends that you use a third party email sending system, I’m sticking with my own. Unless I end up with thousands of subscribers, in which case I’ll re-consider.

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