So now that I’m blogging again, it’s the return of comment spam on my blog posts.
Comment spam has always been a problem with blogs – ever since blogs first allowed comments, spam has followed. Despite the advert of the rel=”nofollow” link attribute, automated bots still crawl web sites and submit comments with links in the hope that this will boost the rankings in search engines.
In the early days of blogging, blogs often appeared high in Google’s search engine results – by their very nature, they featured lots of links, were updated frequently, and the blogging tools of the time often produced simple HTML which was easily parsed by crawlers. So it was only natural that those wanting to manipulate search engine rankings would try to take advantage of this.
I’ve always used Akismet for spam protection, even before I switched to WordPress, and it does a pretty good job. Even then, I currently have all comments set to be manually approved by me, and last week a few got through Akismet that I had to manually junk.
Humans, or AI?
These five interested me because they were more than just the usual generic platitudes about this being a ‘great post’ and ‘taught me so much about this topic’. They were all questions about the topic of the blog post in question, with unique names. However, as they all came through together, and had the same link in them, it was clear that they were spam – advertising a university in Indonesia, as it happens.
Had it not been for the prominent spam link and the fact they all came in together, I may have not picked up on them being spam. Either they were actually written by a human, or someone is harnessing an AI to write comment spam posts now. If it’s the latter, then I wonder how much that’s costing. As many will know already, AI requires a huge amount of processing power and whilst some services are offering free and low cost tools, I can’t see this lasting much longer as the costs add up. But it could also just be someone being paid using services like Amazon Mechanical Turk, even though such tasks are almost certainly against their terms of service.
I think I’m a little frustrated that comment spam is still a problem even after a few years’ break from blogging. But then email spam is a problem that we still haven’t got a fix for, despite tools like SPF, DKIM and DMARC. I’m guessing people still do it because, in some small way, it does work?